Affiliate Marketing

How To Make Snapchat Ad Strategy | Dropshipping |Shopify | [Step By Step] 2024

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Why Snapchat Ads are a Smart Ecommerce Alternative

The Rising Cost of Mainstream Ad Platforms

If you’re into e-commerce or dropshipping, you’ve likely noticed the increasing hype around paid traffic on Facebook, Instagram, and TikTok. As these platforms become more popular, the cost of advertising on them rises. There are two solutions: increase product cost or try an alternative paid advertising platform.

A Simple, Budget-Friendly, Snapchat Solution

This article will break down a personal Snapchat ad strategy ideal for giving Facebook, TikTok, and Instagram a break. It’s a super simple strategy you can apply in under 30 minutes with a low budget – as little as $5 a day per ad set.

Proof of Snapchat’s Profitability

Before diving into the step-by-step process, let’s look at the results of a Snapchat ad campaign using this strategy. This campaign spent $641.34 (a scaled-up version of a $5/day test) and achieved:

  • CPMS (Cost per thousand impressions) of $1.04
  • 13,000 swipe-ups with an estimated cost per swipe-up of five cents
  • 144 total purchases

This equates to a $4.45 cost per purchase, which is very low. While Snapchat may have a lower conversion rate than other platforms, if you target a large enough audience, get cheap cost per link click, and have a high-converting landing page, you can drive many conversions at a low cost.

Create a new campaign

The first step to creating a Snapchat ad is to create a new campaign. You can do this by going to the Ads Manager and clicking on “Create Campaign”.

Select your objective

The next step is to select your objective. This is what you want your ad to achieve. Do you want to increase brand awareness, drive traffic to your website, or get more conversions?

Choose your placement

Once you’ve selected your objective, you need to choose where you want your ad to appear. You can choose from a variety of placements, including feeds, stories, and Discover.

Set your budget and schedule

Finally, you need to set your budget and schedule. Your budget is the amount of money you’re willing to spend on your ad campaign. Your schedule is the timeframe during which you want your ad to run.

Create your ad

Once you’ve completed these steps, you can create your ad. To do this, you’ll need to upload an image or video, write ad copy, and choose a call to action.

I hope this helps! Let me know if you have any other questions.

Additional tips

  • Use high-quality images and videos that are relevant to your target audience.
  • Keep your ad copy concise and to the point.
  • Use a strong call to action to tell people what you want them to do next.
  • Test different placements, budgets, and schedules to see what works best for you.

By following these tips, you can create Snapchat ads that are effective and reach your target audience.

Here are some additional things to keep in mind when creating Snapchat ads:

  • Snapchat is a visual platform, so make sure your ads are visually appealing.
  • Snapchat ads are short, so keep your message concise.
  • Snapchat ads are interactive, so encourage users to engage with your ad.
  • Snapchat is a mobile platform, so make sure your ads are optimized for mobile devices.

Understanding Ad Campaign Structure

Campaign Level Setup

As long as it possibly can run without me turning it off, the daily spin cap option is if you only want to spend $50 a day maximum at the campaign level. But I would leave this blank personally because we’re going to be doing the… it’s not going to really impact this campaign too much.

So you can leave this blank. Lifetime spend if you only want to spend $500 on the whole campaign over its lifetime (not just daily) I don’t really know why you’d ever want to do these to be honest with you. I guess if you’re like an ad agency and someone’s like I have $500 to spend, like you don’t go past it. Other than that, we’re gonna leave everything else blank here.

Ad Set Level

Now we’re on the ad set level, and then below that is a creative or ad creative level. There are three levels to every single campaign on every single paid platform. There’s a campaign level, which I just showed you, there’s the ad set level which is mainly targeting and demographics, and then the ad creative level is where you put in your creative and your text and the headlines and stuff like that.

Ad Set Details

For the ad set details, we’re gonna leave this… you can name it whatever you want. You want to be descriptive; maybe put the product, but we’re going to do example one. That pixel is already attached. If you don’t have your pixel set up, make sure you do because it tracks all the data, helps collect it, and helps make better decisions for the algorithm. You definitely need that on your website.

Budget, Schedule, and Placements

Budget and schedule: this is where you can put the budget that you want. So we’re gonna do a five dollars budget per ad set. This is the example for this, right? So five bucks daily budget starts today, all set good to go. Under placements is where you can let [the ad platform] essentially decide where to place your ad.

Choosing Snapchat Ad Placements

For you, there are other options, but if you click edit you can customize your ad placements. I always leave this setting as automatic, letting Snapchat decide what offers the best deal.

Location Targeting for Snapchat Ads

Location targeting is entirely up to you. I personally like to use the United States only. I know my typical strategies work well with the top five countries (United States, United Kingdom, Australia, Canada, and New Zealand), but for Snapchat specifically, I prefer focusing on the United States because it generally has the highest conversion rates.

Snapchat Ad Demographics

The next section covers demographics like age restrictions and gender targeting. This depends entirely on your product. Snapchat has a very young audience, so advertising to that demographic will be cheaper and reach more people. For Snapchat, I think 16 is a good starting age, but of course, adjust this according to your product. If it wouldn’t appeal to 16-year-olds, you likely shouldn’t advertise on Snapchat. In my case, I work within the beauty and cosmetics industry, so 16 and up is a good target.

Advanced Snapchat Ad Targeting

Languages can be left blank if you’re only targeting the United States, as the primary language will be English. Advanced demographics include household income targeting, but in 2023 and beyond, I find broader audiences perform much better. Let the algorithm work rather than narrowing your audience further. Predefined audiences are where you’ll find detailed targeting options, and this can be useful on Snapchat.

Targeting Strategy for Snapchat Ads:-

I do a lot less detailed targeting on Facebook and Instagram nowadays, but for Snapchat, I do like to throw in one or two interests. I usually choose Beauty mavens, but I leave the expand audience automatically on. This gives it a hint and says, “Look in this beauty kind of area of the data that you’ve got from these people, but if you can’t find it, you can’t find people that are converting in your audience, then expand it even further.

So, I would recommend putting one to three interests on Snapchat and then having the detailed expanded audience automatically on. That’s always worked really well for me. This is the strategy that I use for Snapchat: all operating systems, all device makes and models, and connections. It does not matter if they’re on style or Wi-Fi carriers; it does not matter at all. Leave those blank; delivery status active.

Swipe Up vs. Pixel Purchase for Snapchat Ads

Now, the goal is this: there’s swipe up, pixel purchase, and page view. So, on Facebook and Instagram, you really want to pick purchase because that’s what they’re best at targeting. But for Snapchat, what I’ve found (and this is just me personally and the money that I’ve spent on Snapchat), swipe up works better than pixel purchase. I don’t know why the conversion rate is a lot lower, but the traffic is a lot cheaper.

This is definitely for the niche that I’m in; it works out really well. But I would definitely A/B test this if you want to do swipe up versus pixel purchase. One is supposed to be more converted than the other, which is pixel purchase, but I haven’t found that to be true. So, I like to do swipe up; it gets me a lot of traffic, low conversion rate, but cheap traffic, so it’s worth it. But again, I recommend A/B testing both.

Expanding Audience for Snapchat Ads

So, we filled out this entire ad set level, right? And the strategy that I like to use is actually building three ad sets, all with the exact same targeting. So, make sure everything is the exact same here, and you can just duplicate. So, I go up to the left here, duplicate the ad set, and we’re going to do it one more time.

Running A/B Tests for Ad Creatives

To conduct three fair A/B tests at the ad set level, each containing three unique ad creatives, it’s important to maintain consistent targeting. Keep the age demographic and ad spending identical across all test groups. The key goal is to isolate the ad creative as the variable under examination.

Isolating the Ad Creative Variable

By focusing solely on the ad creative, you eliminate confounding factors that could skew results. Ensure that audience sizes and demographics are constant throughout the experiment.

Duplicating the Ad Set Level

Begin by replicating the ad set three times. This creates three distinct environments in which you’ll introduce the different ad creatives.

Creating the First Ad Creative

Within the first ad set, navigate to the ad creative level. Provide a descriptive name for internal tracking purposes, as this won’t be visible to the public. Include your brand name, and consider a headline like “Try our new tool today!” Add any supplementary ad copy, ensuring it’s well-optimized. Input the landing page URL to direct traffic and leave the delivery as active.

Uploading Marketing Angle One

The previous steps outline the first ad creative. To fully execute this test strategy, you must design two more ad creatives representing different marketing angles. For the second and third creatives, follow the same process, adjusting the headline and copy to align with their unique focuses. Always strive for compelling ad copy that complements the specific marketing angle chosen.

Setting Up an Initial Snapchat Ad Test

the same thing for add uh creative number three and then once you finish that you’re gonna go down to review and publish and you’re gonna hit publish that’s all you’re going to do for this ad strategy in the beginning this is going to be for testing the products and to scale I’ll explain it in a second but it’s gonna be a little bit different.

So right now we’ve got The Campaign level that looks like this we’ve got three different ad sets all with the same targeting and then each of those have one different ad creative each right so we’re giving a fair test each one is going to be allocated five dollars per day and I like to do that because I don’t like to run a CBO right away where it mixes up all those your 15 and AD spend in decides where to spend it

Fair Ad Creative Testing

I don’t like to do that I think in the beginning if you’re testing ads you should be testing them fairly with a full set budget for each one so this one is five five after you set up these three ad campaigns and let them run I would let them run for three to five days or three to five times the selling point of your product so if your product is five dollars you want to spend at least 150 to 250 in ad spend to give it a fair test

Analyzing Results for Scaling Success

After you let the Snapchat ad campaign run for the three to five days or three to five times your selling point we’re gonna open up the metrics take a look at them and see which one is performing the best hopefully you’ve got some sales whatever one is the lowest cpm’s lowest cost per link click but most importantly the lowest cost per purchase.

Once you decipher that and figure out which one of the three is the best marketing angle and the best ad creative you’re going to turn off the other two Once you turn off the other two to scale you’re going to want to duplicate this ad campaign and only have that winning ad creative running then you’re gonna up the budget from five dollars maybe you want to up it up to 25 and you’re gonna scale this way after

Duplicating Successful Snapchat Ad Campaigns

If you have a campaign that’s performing well, you duplicate that campaign and up the budget. If it’s still performing well, you’re gonna do it again and duplicate it with more money into the next campaign. This is what I personally do on Snapchat; it’s worked for me for many years. It’s great for 2023 and you can start off with such a low budget at five dollars. It’s also very simple, very easy to follow along. There’s really nothing special to it besides testing the marketing angles and setting up your ad campaigns and ad sets correctly.

A Simple and Effective Snapchat Strategy

This is the ad strategy that I’m going to be running with in 2023 for Snapchat whenever I get sick of Facebook, Instagram, or TikTok. It’s given me great results so far. I’m going to continue to do it and see if I can improve it more and more. Follow this ad strategy!

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